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About Pet Food Project

The Pet Food Project is Rochester’s first locally owned and operated full service pet food deli. We specialize in locally sourced, all natural, raw dog and cat food.  Small batches are tailor made to order depending on our customer’s preferences from an ever growing list of the freshest ingredients sourced from New York farms and small businesses. Our aim is to empower our customers to have the ability to choose what is best for their pets while at the same time empowering local farmers and small businesses. 

We love our pets! But we also love all animals, that is why every cow, chicken, duck, rabbit and pig that is processed in our deli is not only raised locally, naturally and without antibiotics or hormones but they are also, above all else, raised humanely.  

Being ambitious in our pursuit of high quality ingredients and unwavering in our belief that our pet food should be sourced locally and ethically, we quickly found that we needed to reach out for help. We are extremely fortunate and ever grateful to Head Water Food Hub ( which is able to source a remarkable 95% of our ingredients for us from sustainable farms in our area. All of our fish is supplied by our personal friends at Feldman’s Seafood who are our single source for organic Faroe Island salmon and sustainably fished sardines (pay them a visit at the Rochester Public Market). We let these two local companies connect the dots of the farm-to-pet supply chain for us so that we can focus on what we do best. 

 At the Pet Food Project we give our customers the power to choose what is best for their pet.  All of our ingredients are AAFCO recognized and follow proportions of the ancestral diet which replicates what a dog or cat would eat in the wild. Only meat, organs, bone, root vegetables, greens, seasonal fruits and fresh herbs. No fillers, no animal by products, no grains, no preservatives, no synthetic supplements and no dyes or food coloring. We use only local, ethically raised, hormone and antibiotic free, pastured meat, poultry and eggs and our local produce is grown as naturally as possible. So whatever ingredients you choose you can rest assured that you’ve made a healthy choice for the pet you love.


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Privacy Policy

We receive, collect and store any information you enter on our website or provide us in any other way. We do not collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail. We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at [your email] or send us mail to:

Terms & Conditions

This website is owned and operated by Pet Food Project, LLC. These Terms set forth the terms and conditions under which you may use our website and services as offered by us. This website offers visitors Raw, Natural Pet Food. By accessing or using the website of our service, you approve that you have read, understood, and agree to be bound by these Terms.When buying an item, you agree that: (i) you are responsible for reading the full item listing before making a commitment to buy it: (ii) you enter into a legally binding contract to purchase an item when you commit to buy an item and you complete the check-out payment process.

The prices we charge for using our services / for our products are listed on the website. We reserve the right to change our prices for products displayed at any time, and to correct pricing errors that may inadvertently occur. Additional information about pricing and sales tax is available on the payAll sales are 100% final, no refunds are allowed. if you are unhappy with your product, contact customer support at We may, without prior notice, change the services; stop providing the services or any features of the services we offer; or create limits for the services. We may permanently or temporarily terminate or suspend access to the services without notice and liability for any reason, or for no reason. To the maximum extent permitted by applicable law, in no event shall [website owner], be liable for any indirect, punitive, incidental, special, consequential or exemplary damages, including without limitation, damages for loss of profits, goodwill, use, data or other intangible losses, arising out of or relating to the use of, or inability to use, the service.

To the maximum extent permitted by applicable law, Pet Food Project, LLC assumes no liability or responsibility for any (i) errors, mistakes, or inaccuracies of content; (ii) personal injury or property damage, of any nature whatsoever, resulting from your access to or use of our service; and (iii) any unauthorized access to or use of our secure servers and/or any and all personal information stored therein. We reserve the right to modify these terms from time to time at our sole discretion. Therefore, you should review these page periodically. When we change the Terms in a material manner, we will notify you that material changes have been made to the Terms. Your continued use of the Website or our service after any such change constitutes your acceptance of the new Terms. If you do not agree to any of these terms or any future version of the Terms, do not use or access (or continue to access) the website or the service. These Terms, the rights and remedies provided hereunder, and any and all claims and disputes related hereto and/or to the services, shall be governed by, construed under and enforced in all respects solely and exclusively in accordance with the internal substantive laws of United States/ New York, without respect to its conflict of laws principles. Any and all such claims and disputes shall be brought in, and you hereby consent to them being decided exclusively by a court of competent jurisdiction located in Rochester, NY. The application of the United Nations Convention of Contracts for the International Sale of Goods is hereby expressly excluded.

Refund Policy

All sales are 100% final, no refunds are allowed. if you are unhappy with your product, contact customer support at

We are moving! New location TBA.

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